Google Analytics 4 : Why and How to Make the Transition

Google Analytics 4: Are You Ready

I’m sure you heard the rumblings of migrating to Google Analytics 4 (or GA4), an entirely new platform purposely built to provide more granular data focused on customer and user experience. The countdown is on! Google’s Universal Analytics will stop recording new data July 1, 2023, and historical data will…

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Top Must Haves for a Successful Business Website

top must haves for a successful business website

Maybe the goal of your business is to do good for others or generate sales leads. Or perhaps your company just wants to make money via online sales. And lots of it. Whatever the reason, one thing is certain: if your company’s website is lacking some key components, you aren’t…

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Planning for a Website Redesign? Here’s How to Prepare

You’re ready.  You’re taking the big leap. You’re all in.  It’s time to scrap your old website and begin planning for a web redesign.   And now that you’ve established that it’s time to start fresh and breathe some new life into your online presence, you’re likely wondering where the heck…

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Website Design Best Practices in 2019

Décor and design trends change with the times. Shag carpet was a fad. Then it wasn’t. Then it was. And now, well, we don’t even know anymore. The same is true with website design. It’s 2019 and these are the big trends you should be paying attention to in web…

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Does Your Story Come to Life on the Digital Stage? Or, Is Your LinkedIn Profile Past Its Prime?

Executives understand the power of connections and building relationships to win business and grow their company. It’s why successful CEOs, owners and executives invest time to visit customers, attend conferences and get involved in local events. These in-person, face-to-face meetings are the hallmark of successful business leaders since the dawn…

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Stay on Top of Your Game-Keep Your Website Maintained

Maintain Your Website

It is dizzying how quickly technology evolves. Case in point? The way we consume music has changed dramatically over time. Vinyl records ruled as kings until the portable 8-track came along, only to eventually be replaced by cassette tapes. Later, CDs rose to fame (because who has time to be…

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Harnessing the Power of Professional Video

At MPD Ventures, we help you get your story told. We accomplish this through traditional media outlets—newspapers, magazines, and local news stations, through social media, and through other proven and optimized marketing strategies. And we help you tell your stories through multiple media formats—including highly influential and polished professional video….

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Converting Desktop Users into App Downloaders

How innovative code connects the dots to turn leads to customers. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% the previous year (Statista, 2018), and according to Campaign Monitor, about 53% of emails are opened on mobile devices. Today’s marketers must adjust…

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What’s a gimbal? MPD’s newest way to keep up with fast-paced clients

The videos and films we produce for you are about to get even better. Here’s why. Before Garrett Brown invented the Steadicam in the 1970s, bulky film equipment had to be mounted on dollies and pushed along tracks if the director wanted a smooth, natural shot. Besides the enormous amount…

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Congrats! Axiometrics Introduces Rebrand and New Website

Websites have evolved immensely over the last few years. Gone are the days of building sites in Flash or populating pages with tons of content by “stuffing them” with keywords to increase Google rankings. Today, visitors are looking to get information quickly and easily, whether on a desktop, tablet or…

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