Amy Knickerbocker has more than 20 years of experience in marketing, creative design, and corporate communications. Amy’s specialties include content marketing, search engine optimization (SEO), and automated nurture campaigns—all with a focus on lead generation. Amy’s strategic approach to content development and distribution delivers well-researched, well-written, and highly relevant content that helps not only inform and educate but also drive customer interaction and sales.
In July 2019, Amy completed coursework in the StoryBrand® marketing framework. As a Certified StoryBrand Guide, she helps clients clarify their message so that they can confidently execute marketing strategies and collateral that lead to better sales.
Amy attended the University of North Texas where she graduated in 1995 with dual Bachelor of Arts degrees in military history and political science. Shortly after graduating, she co-founded a Dallas-based advertising and marketing company specializing in business-to-business, business-to-consumer marketing and lead generation. Notable accounts included a 7-hospital, Texas-based medical system and an energy company marketing the first oil and gas-based 1031-exchange product in the broker-dealer channel. She served as president and chief creative until selling her majority position in early 2005. Today she owns a boutique consulting company that specializes in helping businesses of all sizes reach their full potential.