Amy Knickerbocker

Lead Generation Principal

Amy Knickerbocker has more than 20 years of experience in marketing, creative design, and corporate communications. Amy’s specialties include content marketing, search engine optimization (SEO), and automated nurture campaigns—all with a focus on lead generation. Amy’s strategic approach to content development and distribution delivers well-researched, well-written, and highly relevant content that helps not only inform and educate but also drive customer interaction and sales.

Amy attended the University of North Texas where she graduated in 1995 with dual Bachelor of Arts degrees in military history and political science. Shortly after graduating, she co-founded a Dallas-based advertising and marketing company specializing in business-to-business, business-to-consumer marketing and lead generation. Notable accounts included a 7-hospital, Texas-based medical system and an energy company marketing the first oil and gas-based 1031-exchange product in the broker-dealer channel. She served as president and chief creative until selling her majority position in early 2005.

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My Strengths

From Gallup CliftonStrengths

1. Context
2. Relator
3. Positivity
4. Maximizer
5. Learner

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What Drives Me Crazy

Random quote marks on signage.

EXAMPLES:
Welcome to the ``Meat`` Department
-- AND --
Please wash your ``hands`` after using the restroom.

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What I Love

♥♥♥

I love constantly learning new things that help deliver big business-building impact.

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A Fun Fact About Me

I won the Husband Lottery

I married the only man who bothered to respond to the photo-less profile I posted during a free 7-day online dating service trial nearly 20 years ago.