Nicole Smith

Principal

Nicole Smith is an accomplished marketer known for growing revenue and engaging audiences. Her thoughtful, insight-driven, customer-centric brand strategies have defined her time at high-profile companies including The Walt Disney Company. After earning her MBA from the University of Michigan, Nicole served as an executive at various sports properties including NASCAR, a Major League Baseball team and a Women’s National Basketball Association team. Most recently, Nicole transitioned from her career in sports to focus on select marketing clients and to share her knowledge and experience as a speaker, facilitator, and coach.

Nicole is originally from Richmond, CA. She has a Bachelor of Arts degree in Communication Studies from UCLA and an MBA from the University of Michigan, Stephen M. Ross School of Business. She is a certified Strategic Intervention coach and a member of the National Speakers Association. She also serves on the Alumni Board of Governors for Michigan Ross.

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My Strengths

From DiSC Assessment

Concientiousness - places emphasis on quality and accuracy, expertise, and competency.

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What Drives Me Crazy

Poor customer service drives me crazy. I gained an appreciation for excellent service and exceptional guest experiences during my 6 years with the Walt Disney Company. I believe in treating everyone as if it’s their first visit so it won’t be their last visit.

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What I Love

Vision come to life

I love seeing a vision come to life. It’s incredibly satisfying to see something go from being a thought or idea to being tangible and real. Absolutely love it! Well…that and God and my family of course.

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A Fun Fact About Me

🎬🎬🎬

I worked as an extra for several episodes of ABC’s General Hospital.