Marketing Lessons from Super Bowl Sunday

Monday, February 4th, 2019

Even though my hometown team won, in some ways this year’s Super Bowl felt a bit less than stellar.  Maybe it was the dismal lack of scoring, or perhaps the halftime festivities that featured way too much of Adam Levine’s bare torso. But let’s look for the positives!  Here are…

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Vonlane Keeps Giving Texas Travelers What They Want

Friday, September 29th, 2017

We knew he was onto something. When Alex Danza came to us in 2014 to help with Vonlane’s business launch, we were so excited about his innovative concept and mission to change the way Texans travel. It didn’t take long for Vonlane’s luxury motor coach service to catch on, and…

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Transforming a Tepid Boilerplate

Wednesday, July 19th, 2017

Unfortunately a boilerplate becomes an afterthought for many organizations. Too often a boilerplate is regarded as just a basic company description that gets tacked onto the end of a news release, stuck into the introduction of a proposal, or sent along when you’re sponsoring an event. But consider who is reading…

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Can a book change your life? This one can.

Wednesday, February 1st, 2017

February is here, and for many of us, those steadfast New Year’s resolutions to be healthier, more productive, kinder to our spouse—whatever—are starting to lose steam. When life gets hard (as it always does) our good intentions often fly out the window. We feel frustrated. We slip back into old…

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Great Holiday Gift Ideas Courtesy of Our Clients

Friday, December 16th, 2016

We love our clients for so many reasons…not the least of which is they give us great holiday gift ideas for friends and loved ones! If you’re stumped trying to find a unique present for that special someone, look no further than offerings from a few brilliant local entrepreneurs. Check…

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Three Tips to Improve Focus

Monday, September 14th, 2015

I had the tremendous privilege of becoming a Mom in June.  While I was on maternity leave navigating my new world of infant care, like every rookie mother, I suddenly became a multitasking machine.  Pick up a dropped burp cloth with my foot while unloading the dishwasher with one hand…

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Telling the Story of a Truly Unique Local Business: The Maddox Shop

Friday, December 19th, 2014

Whether it takes the form of public relations, website development or logo design, our primary mission is to tell the stories of our clients. Sometimes a talented journalist does exactly that in a way that captures precisely what makes a business unique. We’re thrilled that veteran business columnist Cheryl Hall…

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Celebrating a Milestone Anniversary for Your Business

Friday, November 7th, 2014

Congratulations to The Maddox Shop on 80 Years  We were honored to help our client The Maddox Shop host a wonderful event to celebrate their 80th anniversary last month.  Specializing in intimate apparel, The Maddox Shop is a family-owned gem of a business located in Casa Linda Plaza.  The store carries…

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Is your business ready to sell?

Wednesday, October 15th, 2014

Recently we had the privilege of sponsoring an educational event conducted by North Texas Chapter of the Exit Planning Institute (EPI), a group of local advisors dedicated to helping business owners achieve their goals as they plan for exiting their business. Our friend and client Joan Ridley, president of Business…

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Putting the rules of improv to work

Monday, June 30th, 2014

A few years ago during a professional development session, our team was introduced to Tina Fey’s bestselling book, Bossypants.  In addition to being a quick and hilarious read, the book offers some very practical advice that we’ve incorporated into our work philosophy:  the four rules of improv.  While developed in the…

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