Telling the Story of a Truly Unique Local Business: The Maddox Shop

Friday, December 19th, 2014

Whether it takes the form of public relations, website development or logo design, our primary mission is to tell the stories of our clients. Sometimes a talented journalist does exactly that in a way that captures precisely what makes a business unique. We’re thrilled that veteran business columnist Cheryl Hall…

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Celebrating a Milestone Anniversary for Your Business

Friday, November 7th, 2014

Congratulations to The Maddox Shop on 80 Years  We were honored to help our client The Maddox Shop host a wonderful event to celebrate their 80th anniversary last month.  Specializing in intimate apparel, The Maddox Shop is a family-owned gem of a business located in Casa Linda Plaza.  The store carries…

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Is your business ready to sell?

Wednesday, October 15th, 2014

Recently we had the privilege of sponsoring an educational event conducted by North Texas Chapter of the Exit Planning Institute (EPI), a group of local advisors dedicated to helping business owners achieve their goals as they plan for exiting their business. Our friend and client Joan Ridley, president of Business…

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Putting the rules of improv to work

Monday, June 30th, 2014

A few years ago during a professional development session, our team was introduced to Tina Fey’s bestselling book, Bossypants.  In addition to being a quick and hilarious read, the book offers some very practical advice that we’ve incorporated into our work philosophy:  the four rules of improv.  While developed in the…

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Congrats! Vonlane Blazes a New Trail for Business Travelers

Tuesday, May 13th, 2014

One of the best parts of our job is working directly with entrepreneurs and business owners to help them tell their story. Often we’re engaged by companies in transition, whether they’re merging, changing business models or needing to refresh their brand to boost sales. And sometimes we have the privilege…

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Celebrating Terrell Municipal Airport

Tuesday, April 15th, 2014

Our team had the privilege of helping to plan, promote and run a terrific event this past weekend.  Over 100 pilots attended ‘Pilots, Popovers and Plane Talk’ which brought together pilots from around North Texas on Saturday for breakfast and networking at Terrell Municipal Airport. Beyond the very cool fact…

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Prepare Now For Pending LinkedIn Changes

Tuesday, April 1st, 2014

If your company has been leveraging LinkedIn as a marketing tool, you’ve probably seen positive results.  LinkedIn is a terrific (and free) way to generate business, boost search engine rankings, attract potential employees and more.  But if you’re an advanced LinkedIn user, a few upcoming changes to the site will…

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Roll Out the Welcome Wagon: Customer Onboarding as a Sales Tool

Tuesday, March 4th, 2014

The deal is closed.  The sale is made.  Victory!  And onto the next prospect… Not so fast. By nature, sales and business development professionals are eager to get back on the hunt after a deal is finalized.  That’s what makes them great at what they do.  But a hasty exit…

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The 3-Second Business Card Trick

Tuesday, January 14th, 2014

A crowded meeting I just attended got me thinking about business cards.  As the dozen or so participants settled into their seats, they started slinging and sliding business cards across the conference table.  The furious pace of card exchange would have put the best blackjack dealers in Vegas to shame….

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To Booth or Not to Booth: Evaluating Trade Shows

Thursday, August 8th, 2013

Trade shows and conferences have become a cottage industry of their own—with a ‘must attend’ and ‘can’t miss’ event happening in your city seemingly every month.  Trade show organizers hoping to sell you a spot on their exhibit hall floor (or a pricey sponsorship) can sometimes make you feel like…

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