I recently tried out Facebook Live Video. There are lots of potentially good opportunities for using live video in marketing. In my particular case, I was attending a client event and wanted to generate interest and excitement. As most first-time ventures go, it was a learning experience. Here are my…
In our digital marketing, email and evite world of today, a direct mail piece often stands out and sets your company and message apart. To up the polish and wow-factor, consider ordering custom postage stamps with your unique design. It’s a great way to grab the recipient’s attention and provides…
Today most companies have some sort of web presence; many have blogs to share original content and company updates. The real key to success is to ensure that people actually find your website and the great content it holds while they are navigating the Web and Googling different concepts and…
I recently had the privilege of attending an event that is one of Dallas’ best-kept secrets: The quarterly Spotlight Series breakfast hosted by Pearson Partners International, one of our long-time clients. Each breakfast addresses one current hot topic, with either a panel of experts or a single speaker answering questions…
Websites have evolved immensely over the last few years. Gone are the days of building sites in Flash or populating pages with tons of content by “stuffing them” with keywords to increase Google rankings. Today, visitors are looking to get information quickly and easily, whether on a desktop, tablet or…
Hiring a firm or freelance individual to professionally design and develop your website is a great idea. You save time and headache of trying to pull something together yourself and in a software application that you don’t know well. You end up with a professional looking and technically sound web…
Whether you are trying to reach prospects or get a handle on your existing customers before launching a new marketing initiative, online surveys are a great tool to gather the information you need to make informed decisions. There are a variety of different types of surveys that may benefit your…
As we noted in a previous post, email marketing isn’t dead. Whether it’s through a newsletter or direct sales pitches, email is still an effective way to engage with customers and prospects. But some of our new clients who want to step up their email marketing efforts aren’t quite sure…
With the prominence of marketing via social media, some think that email marketing, such as email newsletters, is no longer an effective tool for growing business. We disagree. As long as you have a strong content marketing strategy, email marketing can still be very effective. And you can get even…
Launching a new website is a great way to freshen up your brand and improve how you connect with customers and prospects. But often overlooked during the excitement of launch is preserving your existing search engine value. When making the transition to a new site, be sure to redirect old…
