Whether your company is scaling the Fortune 500 ladder or it’s a quirky startup, MPD can help you drill down to the essence of what makes your company unique. We offer three service levels, providing targeted message solutions in a range of budgets to help meet key messaging objectives.
Eye-catching design matters. But more important, what drives that design? What is your brand trying to convey? Does the look, feel and tone dial in on exactly how you want your company, your services, your solutions to be perceived?
In other words, what is the point?
At MPD, we believe messages matter most. Why? Your message gets to the core of who you are as a company, which in turn makes your brand stand out. Your company’s personality, strengths and culture should come across, loud and clear. It’s capturing your essence, core, DNA, people and story into words, themes and images that fuel your business.
That’s why our approach takes brand and business building deeper, asking questions whose answers can help define, strengthen and maximize your company’s image. From guiding ad design to determining social media tone to writing your news releases, MPD’s Key Message Service gets to the point—delivering a foundational message solution that brings clarity to every aspect of your business-building efforts.
At the heart of our Key Message Service is our proprietary workshop: a customized, interactive two-hour session held with key stakeholders of your organization. The workshop defines and documents your goals, competitive landscape, target audiences, value proposition and supporting examples, as well as the desired tone and style of marketing content. We explore how your brand is expressed visually through images, colors and graphic design. We assess the competitive landscape to understand where you fit and ensure your messages are distinct.
Clients use Key Messages as a guide for:
The primary benefits of MPD’s Key Messaging Service are:
Consistent & accurate messages: your team will be equipped with consistent, distinct and compelling value messages along with specific examples and proof to back them up. These messages serve as the foundation for your marketing efforts.
A user-friendly briefing book: the final deliverable of the key message session is a detailed, definitive briefing book that includes your key messages, supporting facts and brand vocabulary—words and phrases you want associated with your brand, along with and words to avoid (such as industry jargon or overused terms).
Teambuilding: the key message session is about getting your employees and key stakeholders on the same page—literally—on who your company is. Many clients find that the session serves to unify their teams or open a dialogue among stakeholders. It’s a fun, stimulating, learning lab that stretches your thinking and bonds your team.
The fee for our Key Messaging Service starts at $7,500 and results are typically delivered within two weeks after the key message workshop.
Whether you’re working on a tight budget, have a marketing team on-site and just need facilitation, or simply need a message refresh or teambuilding session, we can accommodate. We’re happy to conduct our structured 2-hour facilitation session and provide our do-it-yourself implementation toolkit for $2,500. Contact us to learn more.
