Just about every brick-and-mortar shop or restaurant has a customer reward program these days. Loyal customers receive points during each visit, ultimately earning a reward or discount of some sort. I recall card-based loyalty programs dating back to the early 90s when I worked for a retail bookstore at the…
In today’s digital world, people often turn to Google to find information for local businesses, whether it’s a phone number, website, or hours of operation. If you’re a business owner, certainly you want to be sure you can easily be found. But it’s equally important to be sure your information…
Facebook is at it again. The most recent updates have a significant impact on brands that use Facebook as a marketing tool. If you have a Facebook Page for your business, you’ll immediately notice a different layout when accessing on your desktop, including: The profile pic no longer overlaps the…
Our clients continue to amaze us with their ability to blaze new business trails. Most recently we’ve had the pleasure of launching CycleBar Flower Mound, a premium indoor cycling facility. Local entrepreneurs James Moller and Shelby and Katherine Faubion are behind CycleBar Flower Mound. They wanted to bring a new, fun way…
In our digital marketing, email and evite world of today, a direct mail piece often stands out and sets your company and message apart. To up the polish and wow-factor, consider ordering custom postage stamps with your unique design. It’s a great way to grab the recipient’s attention and provides…
Congratulations to The Maddox Shop on 80 Years We were honored to help our client The Maddox Shop host a wonderful event to celebrate their 80th anniversary last month. Specializing in intimate apparel, The Maddox Shop is a family-owned gem of a business located in Casa Linda Plaza. The store carries…
As a consumer, you know the holiday season inches up earlier and earlier every year—often with Halloween decorations competing with Christmas and Hanukkah for retail shelf space. While it seems early (don’t kill the messenger), some ideas take time to vet, order, budget or fulfill so earlier planning is helpful….and…
Recently we had the privilege of sponsoring an educational event conducted by North Texas Chapter of the Exit Planning Institute (EPI), a group of local advisors dedicated to helping business owners achieve their goals as they plan for exiting their business. Our friend and client Joan Ridley, president of Business…
A few years ago during a professional development session, our team was introduced to Tina Fey’s bestselling book, Bossypants. In addition to being a quick and hilarious read, the book offers some very practical advice that we’ve incorporated into our work philosophy: the four rules of improv. While developed in the…
If your company has been leveraging LinkedIn as a marketing tool, you’ve probably seen positive results. LinkedIn is a terrific (and free) way to generate business, boost search engine rankings, attract potential employees and more. But if you’re an advanced LinkedIn user, a few upcoming changes to the site will…
