Written by Talana Morris on Wednesday, October 5th, 2016
We are honored to have been a part of a milestone celebration and event for our client, Terrell Municipal Airport. Recently the airport held the 9th Annual Flights of Our Fathers Air Show & Fly-In, and what a grand event it was! This is our fourth year working with Terrell Municipal Airport and the third Fly-In event we’ve helped promote with marketing, advertising and public relations campaigns.
The event benefits the No. 1 British Flying Training School Museum, located at Terrell Municipal Airport. Seventy-five years ago British Cadets arrived in Terrell to train at the first, and largest, World War II flying school in the United States. After the U.S. entered the war, American Aviation Cadets were also trained there. The No. 1 British Flying Training School Museum commemorates the 2,100 Royal Air Force (RAF) cadets, plus around 138 American cadets, who trained in Terrell during WWII between 1941 and 1945.
This year, the cloud cover had us worried early on, due to the fact that many pilots who had planned to fly in for the event were unable to leave their home airports. The clouds finally lifted in time to allow many pilots to make the trip. And fortunately, the cloud coverage kept the temperatures manageable so the local community was out in full force. The turnout was tremendous, as was the attendee feedback! If you’re promoting an event, you may consider the methods and tips outlined below valuable.
In our experience, digital marketing is the easiest and most cost effective way to reach people, both in terms of volume as well as new audiences. In fact, of the participants who took our post-event survey, more than 50% indicated they learned of the event from Facebook or Twitter. Another 17% indicated they learned via an email campaign and about 7% from web banner ads. An added benefit of digital advertising is that you can measure results. Here are some of the things we did to promote the fly-in:
Of course it would be foolish to put all of our promotional eggs in one basket, so we concurrently used print promotions to reach people who aren’t on social media or who do not use the web as a source for activity planning. While it is nearly impossible to measure results from print advertising, it’s still a necessary evil, oops…I mean expensive. Typically, print materials cost much more than digital advertising.
Below are some of the traditional tactics we used:
In addition to the above, we executed a public relations campaign that included direct pitching and press release distribution to various news outlets. Some highlighted coverage included:
These are just some of the methods we used to promote our client’s event. Each event is different and there are endless ways to get the word out. If you would like assistance with promoting your next event, give us a shout.