Today most companies have some sort of web presence; many have blogs to share original content and company updates. The real key to success is to ensure that people actually find your website and the great content it holds while they are navigating the Web and Googling different concepts and research.
Maybe you’ve heard of search engine optimization (SEO), but you don’t know how to go about it. We find many clients asking for advice on how to boost their visibility on the web and what resources we recommend to help train their teams.
The world of (and rules for) SEO is ever-changing, which makes it extremely hard to keep up. What in the world is SEO today? And where should you begin in your quest to be found in search results…and found high enough up in the search results ranking?
We’ve asked our SEO guru here at MPD, Gaby Bush, to share a few of her favorite SEO resources to help you understand what search engine optimization is, and why it is important:
Moz is a leading resource for all things SEO, including the latest best practices and research. They also provide a host of paid analytics tools. With an entire section of their site dedicated to SEO education, you will find helpful guides on topics such as:
- The Beginner’s Guide to SEO
- Beginner’s Guide to Social Media
- A Visual Guide to Keyword Targeting and On-Page Optimization
- All Links Are Not Created Equal: 10 Illustrations on Search Engines’ Valuation of Links
- The Web Developer’s SEO Cheat Sheet
Can’t get enough? Each Friday, the Moz staff posts a very informative video blog called Whiteboard Friday, which covers everything from SEO, paid search marketing, content marketing, blogging, social media and more.
SEARCH ENGINE LAND
Searchengineland.com is a good place to go for the latest news regarding search and other in-bound marketing topics. They also have something called The Periodic Table of SEO Success Factors, which is designed to depict the factors that will help your website succeed in gaining more visitors from organic search. The companion guide explains the table in more depth and provides a tutorial of search engine optimization.
Google offers several tools, such as blogs and videos that will help you stay informed and up-to-date on any changes in search engine optimization. Here are a few worth checking out:
- Google Webmaster Central Blog
- Webmaster Academy
- Google Webmaster Central YouTube Channel
- Google Inside Search “How Search Works”
If you’re interested in learning more about paid search marketing, you’ll want to check out Google AdWords:
For a full book’s worth of guidance on integrating SEO with social media and content marketing, check out Optimize by Lee Odden.
Search engine optimization is not a simple or one-time fix. You can’t just go through the motions once and then sit and watch the organic visits pour into your website. The search engines like to keep us on our toes by constantly changing up the algorithms and rules.
Proper SEO efforts require ongoing monitoring, analysis and updates. If you’re a do-it-yourselfer, the resources in this blog will be helpful in your SEO endeavor. If you simply don’t have the time or desire to dedicate ongoing effort for successful SEO, we can help so please contact us to learn more.