Marketing Lessons from Super Bowl Sunday

Even though my hometown team won, in some ways this year’s Super Bowl felt a bit less than stellar.  Maybe it was the dismal lack of scoring, or perhaps the halftime festivities that featured way too much of Adam Levine’s bare torso. But let’s look for the positives!  Here are…

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Meet the Team: Kyndal Roden

Many of our clients have met or worked with our newest team member, Kyndal Roden, who joined us in April 2018. Get to know Kyndal a bit better with this Q&A. Tell us about yourself. I was born in Thibodaux, Louisiana, and raised in small-town Forney, Texas. God, family and…

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Converting Desktop Users into App Downloaders

How innovative code connects the dots to turn leads to customers. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% the previous year (Statista, 2018), and according to Campaign Monitor, about 53% of emails are opened on mobile devices. Today’s marketers must adjust…

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Mastering the Art of Storytelling

What’s your story? Why do you exist? Why are you here? Why are you better than AND different from every other option that exists? And, can AND DO your employees, partners, and clients tell the same story? ♦ ♦ ♦ ♦ ♦  Last week I had the privilege to do one of my favorite things:…

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The Art of Giving: Exploring the Rockefeller’s $832M Art Auction for Charity

I was privileged to attend a panel discussion for collectors and philanthropists hosted by Communities Foundation of Texas in April. I learned all about the thinking and process to use art for charitable giving. Most of you may be aware of the most significant charity auction ever staged, The Collection of…

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A Nugget, A Need, A Mindful Moment: Women’s Networking at Its Finest

Love, kindness, compassion, meditation photo from Pexels.com

There is something about a room full of women determined to lift up the those around them that is both inspiring and energizing.  In honor of  Women’s History Month, I found myself in such an atmosphere in the home of a dear friend as we gathered with approximately 40 other…

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Why B2B Businesses Should Consider LinkedIn Advertising

Why B2B Businesses Should Consider LinkedIn Advertising graphic

Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers with affordable alternatives to reach targets. In this blog, we’ll discuss one such digital…

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Millennial confessions & mundane tasks you should master

How to address an envelope to a business/professional.

This should not be this hard. Wow. I know nothing. How am I going to survive as an adult? These were essentially the thoughts I had at work when tasked with figuring out the correct postage for a package. I looked it up online, reviewed a website, looked it up…

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Latest Facebook Update Means Page Managers Need to Reevaluate their Strategy

Facebook Page screen capture showing "See First" in menu

Is it the end of the [Facebook business Page] world as we know it? Well, it may not be the end, but business Page managers are going to have to up their game if they want their content to be seen according to a news announcement from Facebook last week….

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What’s in a Word – One Word for 2018

MPD One Words for 2018: Peace, Profitability, Productivity, Positivity

“What’s in a name? that which we call a rose By any other name would smell as sweet.” – William Shakespeare, Romeo and Juliet Words are funny that way. The associations we make between them and what they represent, whether or not there is any logical connection, makes them driving…

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