Written by Talana Morris on Monday, August 4th, 2014
Whether you are trying to reach prospects or get a handle on your existing customers before launching a new marketing initiative, online surveys are a great tool to gather the information you need to make informed decisions.
There are a variety of different types of surveys that may benefit your business. A few surveys commonly used in marketing are:
2) Market Research Surveys can help you learn more about your target market. With market surveys you can:
3) Event Surveys are crucial if you host meetings or events. Event surveys allow you to:
Executing a survey is easier than ever with several online survey tools. A couple of popular ones include SurveyMonkey and SurveyGizmo. Both provide easy-to-use customer interfaces for setting up and distributing surveys. They also provide extensive reporting. Survey Monkey offers a free, basic plan that allows for a survey up to ten questions and 100 responses. With paid plans you have a lot more flexibility and with some plans you can customize surveys using question skip logic and piping. For the simplest survey structure, check out Net Promoter, which targets current customers with just one key question.
If you’re considering conducting a survey, but aren’t sure where to start, we can help. Contact us today.