The 3-Second Business Card Trick

Written by Paige Dawson

A crowded meeting I just attended got me thinking about business cards.  As the dozen or so participants settled into their seats, they started slinging and sliding business cards across the conference table.  The furious pace of card exchange would have put the best blackjack dealers in Vegas to shame.  But this is just the way it’s done, right?

While trading business cards is routine and necessary, it shouldn’t be a mindless exercise in speed swapping contact info.  Consider slowing your business card roll…just a bit…and see if it pays off.  Here’s a 3-second business card trick to try:

When you receive a business card, take a moment to look at it.  Then look at the person who gave it to you.  Then put the card away somewhere, carefully.

That’s it.  Looking at the card and then looking at the person who gave it to you is a subtle yet powerful gesture of respect.  After all, a business card is an extension of someone’s image and it’s what they do all day.  Taking a moment to acknowledge that has meaning.  Plus, it will help you remember the person’s name (especially useful at a crowded meeting or networking event).

The extra double bonus of being a bit slower on the card uptake?  You’ll be way ahead on the etiquette front when doing business in countries like Japan, China and India, where the practice of exchanging cards is generally regarded with more care and formality.

What are some of your quick tips and tricks to get the most out of mundane business processes?  Share them and we’ll get the word out.

About Paige Dawson

With expertise in marketing, business strategy and public relations, as well as ‘in the trenches’ experience as a business owner, Paige Dawson brings a unique blend of talent to clients. As president and founder of MPD Ventures Company, Paige works with executives and entrepreneurs throughout the country to develop key messages, marketing strategies and measurable campaigns, driven by client business goals. She has extensive experience providing counsel for professional service firms, technology companies, associations and nonprofits.