Written by Paige Dawson Rodriguez on Wednesday, September 13th, 2017
In today’s blog we’re pleased to introduce MPD’s newest intern, Katherine Wilkes. A recent Texas A&M graduate (yes, we’re up to two Aggies for those counting), you’ll get to know her this fall as she works on supporting our client projects.
While she has only joined us last week, she is proving to be a fast study and excellent team member. As we try with all our internships, we want to expose the next generation to in-person client meetings and events as well as offer them a chance to hone their blogging chops.
Katherine will take it away now to share a bit of her insights from attending her first client event this week. It’s always fun to see what the Millennial generation finds valuable.
Tuesday morning I had the opportunity to attend Pearson Partners International’s quarterly breakfast series. The event will definitely go down as one of the perks of being an intern with MPD Ventures. This was my debut event to attend as part of the MPD Ventures team and gave me better insight into how our marketing field moves between digital promotion to market and secure people to attend to the in-person event experience (and as I’m now learning, the activities that come after the event).
Not only was the morning a great learning opportunity in terms of the subject matter content and how event planning really works behind the scenes, but it was also a very well-executed event that was perfectly in tune with the client’s audience base. The title of this blog is due to those points as well as a few other factors…
I also learned that wrangling busy executives at breakfast events are by far more effective than luncheons, since the day is just starting and any work-related distractions are minimized. Plus, Pearson is a big believer in trying to end promptly by 9am so folks can get on with their day.
The third quarter topic focused on technology and was appropriately titled “Future Focus: Macro Trends and Their Global Impact.” Pearson Partners invited panelists who were experts in the tech field, with varied industry and background experience, which made for fascinating dialogue.
Each of the panelists outlined potential in their industry and relayed high-tech information in an easily understandable manner. Once the official event summary is released, I’ll link to the article in this blog post so you may have a better insight into the robust discussion and take-away points.
Overall, the event was a wonderful opportunity to network and expose myself to an industry I want to follow more closely.