Written by Talana Morris on Thursday, January 19th, 2017
In today’s digital world, people often turn to Google to find information for local businesses, whether it’s a phone number, website, or hours of operation. If you’re a business owner, certainly you want to be sure you can easily be found. But it’s equally important to be sure your information is correct and up-to-date. The good news is you can have complete control over what customers see in one area by claiming and managing your Google My Business listing.
Google defines Google My Business as a free and easy-to-use tool for businesses, brands, artists, and organizations to manage their online presence across Google, including Search and Maps. By verifying and editing your business information, you can both help customers find you and tell them the story of your business.
There are several benefits to verifying and updating your Google listing:
Google My Business listings appear differently depending on what type of device is used for the search. Examples below show a desktop search result for car washes nearby vs. mobile search results. This is important to note because on mobile devices, Google My Business listings appear first. Organic listings are below the fold. If you haven’t added your listing, or verified and updated it to ensure your information is complete and accurate, you could be missing opportunities.
Verifying and updating your listing is simple:
It may take some time for Google to verify your updates or newly added listing. You should periodically revisit your listing to be sure everything is correct and also add any new product or store photos. You can also login to add special hours for holiday extended hours or closings.
Sometimes business owners are just too busy to worry with tasks like claiming your Google My Business Listing. If you don’t have the time, or need help claiming your listing, give us a call. We’d love to help out.