Worth a Thousand Words: Tips for Using Images in Social Media

Written by Talana Morris on Wednesday, February 5th, 2014

There’s no doubt that graphics and images make social media posts more interesting. Content accompanied by visuals is more likely to grab the attention of your audience and get them to interact with you. But what if you don’t have a graphic to include with your post? Or if you have a great photo that just needs some editing? No problem. There are a few free and easy-to-use tools out there to help you out.


PickMonkey.com is a free, online photo editor that allows you to so several things such as:

    • Edit photos – crop and rotate your photo, or enhance it by adding effects, text, overlays, frames and more with this feature.
    • Touch up photos – whiten teeth, fix blemishes, add spray tan, reduce shine, remove red eye, add lip tint and more with the touch up tool.
    • Design pictures/graphics – create images or graphics of any size. Choose from various background colors, effects, patterns, overlays, frames, fonts, textures and themes to create unique graphics for  your social media post. You can also use this feature to create Facebook cover photos, blog graphics, business cards, invitations and more.
    • Collage – upload several of your own photos or images to create custom photo collages.

Once done, you can choose the quality and dimensions for your image, and then save it as a JPG or PNG.


Canva.com is a free, online graphic design tool. You can create designs for web or print: blog graphics, presentations, Facebook covers, flyers, posters, invitations and more. You can upload your own images or graphics to use in your design, or search and choose from their library of premium images ($1 each). They also have hundreds of fonts to choose from for text overlay. Once your design is complete, you can export it for use. You can also go back and edit images you’ve created at any time.


If you have a frequent need to make edits to existing photos, such as cropping, resizing, or adding text, you can download and install a free image manipulation program called Gimp. If you’re familiar with PhotoShop, Gimp is a very similar tool that may be a good option for you.

Give these tools a try and picture yourself stopping the cycle of plain, text-only posts. Good luck!

About Talana Morris

Talana MorrisTalana brings over 20 years of experience in managing complex projects, teams and budgets. In addition to a project management role, Talana also leads digital and event marketing for clients. Her skills span from project management to technical to provide clients with a resource knowledgeable in the process of delivery and the functional requirements.