As a small business, you have an incredible level of competency at the things you do –delivering services or making products. But how do you translate that into an engaging story that represents your expertise? Much of it boils down to connection and emotion. It’s human nature to want to…
I’m sure you heard the rumblings of migrating to Google Analytics 4 (or GA4), an entirely new platform purposely built to provide more granular data focused on customer and user experience. The countdown is on! Google’s Universal Analytics will stop recording new data July 1, 2023, and historical data will…
As Jay Schwedelson says, “you need to use every tactic or trick to get your email open” these days. As founder of SubjectLine.com and CEO of WorldData Group, Schwedelson certainly knows his stuff around email marketing. In his recent learning session, “What’s Working/Not Working in Email Marketing,” he quickly shared…
A recent article in Entrepreneur challenged me to think about why I love all the inspirational quotes I save on my phone – or write on sticky notes for my mirror. Surprisingly, there is both an art and science behind these messages that are packed with a punch in just…
I’m a communicator at heart. My love for journalism and *all-things-words* started back in seventh grade in my first journalism class. I could never imagine, as my 12-year-old self, that this class would kick off my career path and provide such rewarding experiences and highlights. One strength I bring to…
