I’m sure you heard the rumblings of migrating to Google Analytics 4 (or GA4), an entirely new platform purposely built to provide more granular data focused on customer and user experience. The countdown is on! Google’s Universal Analytics will stop recording new data July 1, 2023, and historical data will…
You’re ready. You’re taking the big leap. You’re all in. It’s time to scrap your old website and begin planning for a web redesign. And now that you’ve established that it’s time to start fresh and breathe some new life into your online presence, you’re likely wondering where the heck…
Décor and design trends change with the times. Shag carpet was a fad. Then it wasn’t. Then it was. And now, well, we don’t even know anymore. The same is true with website design. It’s 2019 and these are the big trends you should be paying attention to in web…
It is dizzying how quickly technology evolves. Case in point? The way we consume music has changed dramatically over time. Vinyl records ruled as kings until the portable 8-track came along, only to eventually be replaced by cassette tapes. Later, CDs rose to fame (because who has time to be…
Is your company using video as a marketing tool? Many businesses are now leveraging the power of video content, whether promoting products and services, sharing client testimonials, or providing how-to videos for customers. The possibilities are endless, and it’s easier than ever to record and share video content. For clients…
If you haven’t already claimed and optimized your Google My Business listing, you should. Claiming your local listing can help with search engine optimization, but it also provides very important information to your customers. Scores of people (and your customers and prospects) regularly rely on Google listings to provide phone…
In today’s digital world, people often turn to Google to find information for local businesses, whether it’s a phone number, website, or hours of operation. If you’re a business owner, certainly you want to be sure you can easily be found. But it’s equally important to be sure your information…
