Planning for a Website Redesign? Here’s How to Prepare

Tuesday, July 9th, 2019

You’re ready.  You’re taking the big leap. You’re all in.  It’s time to scrap your old website and begin planning for a web redesign.   And now that you’ve established that it’s time to start fresh and breathe some new life into your online presence, you’re likely wondering where the heck…

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How Social Media Has Changed Public Relations: 27 Tips to Build Reporter Relationships and Raise Brand Awareness

Tuesday, July 2nd, 2019

Last week I had the honor of serving as the public relations and marketing agency voice on a panel discussion titled: How Social Media Has Changed Public Relations. The event, hosted by Social Media Breakfast Dallas, included two fabulous local journalists Dom Difurio of The Dallas Morning News and Eline…

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Website Design Best Practices in 2019

Friday, June 28th, 2019

Décor and design trends change with the times. Shag carpet was a fad. Then it wasn’t. Then it was. And now, well, we don’t even know anymore. The same is true with website design. It’s 2019 and these are the big trends you should be paying attention to in web…

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A Fresh Take on Award Ceremonies: How to Engage Attendees Throughout

Wednesday, June 12th, 2019

Recently, I penned a blog on insights from 24 Women in Technology winners. I attended the annual Dallas Business Journal event to support a friend and client, Dr. Patricia Connolly of SMC Squared. (Read about her here…she is a rock star.) In today’s blog, I’ll share my event execution takeaways…

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Relationships, Grit & Joy: 24 Women in Technology Leaders Share Advice to Next Generation

Thursday, May 23rd, 2019

Earlier this month I cheered on the Dallas Business Journal’s 2019 Women in Technology award winners. The annual event celebrates 24 women in the Dallas-Fort Worth who are leaders in technology and a lifetime award for Valerie Freeman. We celebrated their achievements in areas of artificial intelligence, database development, hardware,…

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Does Your Story Come to Life on the Digital Stage? Or, Is Your LinkedIn Profile Past Its Prime?

Wednesday, May 15th, 2019

Executives understand the power of connections and building relationships to win business and grow their company. It’s why successful CEOs, owners and executives invest time to visit customers, attend conferences and get involved in local events. These in-person, face-to-face meetings are the hallmark of successful business leaders since the dawn…

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Stay on Top of Your Game-Keep Your Website Maintained

Friday, May 3rd, 2019

Maintain Your Website

It is dizzying how quickly technology evolves. Case in point? The way we consume music has changed dramatically over time. Vinyl records ruled as kings until the portable 8-track came along, only to eventually be replaced by cassette tapes. Later, CDs rose to fame (because who has time to be…

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Maintaining Control of Your Social Media Profiles: A Guide for Small Business Owners

Thursday, April 25th, 2019

Maintaining Control of Your Social Media Profiles - Blog Feature image

If you’re a small business owner with a company social media presence, chances are you have a designated team member who manages those profiles—handling the posting, shares, follows, etc. Or, if there isn’t a team member with the time or skill set to manage your social media, perhaps you outsource…

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Stories Worth Sharing: The Making of a Video Testimonial

Tuesday, April 16th, 2019

In a recent blog, our video whiz-in-residence Chris Kelley shared some guidelines on harnessing the power of video. Today we’ll take a look at one of the most common and effective ways we help clients leverage video: testimonials. You can talk about your company and its strengths all day, but…

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How to Make Selling Child’s Play – Employing the 5 Ps & the Art of Improv

Tuesday, April 9th, 2019

You’ve seen it—and probably admired it—those business owners, developers and sales folks who make the sales process appear effortless, fun, engaging. They build rapport, connect on an individual level, exude energy and inspire trust—and they don’t have a scripted sales pitch. It’s so smooth that you don’t realize you’re being…

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