Growing an Email List Organically: 4 Proven Approaches

Wednesday, April 26th, 2017

We are often approached by clients who are interested in reaching their customers and targets through email marketing, but they aren’t sure how to get started. The very first thing you must do to engage in email marketing is build your target list. It’s best to build your list organically…

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Increase Customer Visits With FiveStars Customer Reward Program

Thursday, March 2nd, 2017

Just about every brick-and-mortar shop or restaurant has a customer reward program these days. Loyal customers receive points during each visit, ultimately earning a reward or discount of some sort. I recall card-based loyalty programs dating back to the early 90s when I worked for a retail bookstore at the…

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Celebrating 75 Years of Aviation History; Sharing Event Planning Tips & Tricks

Wednesday, October 5th, 2016

We are honored to have been a part of a milestone celebration and event for our client, Terrell Municipal Airport. Recently the airport held the 9th Annual Flights of Our Fathers Air Show & Fly-In, and what a grand event it was! This is our fourth year working with Terrell…

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5 Reasons to Use a Web-based Email Marketing Provider

Wednesday, April 30th, 2014

As we noted in a previous post, email marketing isn’t dead. Whether it’s through a newsletter or direct sales pitches, email is still an effective way to engage with customers and prospects. But some of our new clients who want to step up their email marketing efforts aren’t quite sure…

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Email Marketing Isn’t Dead

Wednesday, April 2nd, 2014

With the prominence of marketing via social media, some think that email marketing, such as email newsletters, is no longer an effective tool for growing business. We disagree. As long as you have a strong content marketing strategy, email marketing can still be very effective. And you can get even…

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Selecting an Email Marketing Provider

Wednesday, May 8th, 2013

Email marketing is an effective and powerful tool to build your relationship with existing clients and generate new business. If you’ve decided you want to get started in email marketing, an important first step is to is selecting a provider that fits your business needs. There are several things to…

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