As Jay Schwedelson says, “you need to use every tactic or trick to get your email open” these days. As founder of SubjectLine.com and CEO of WorldData Group, Schwedelson certainly knows his stuff around email marketing. In his recent learning session, “What’s Working/Not Working in Email Marketing,” he quickly shared…
We are often approached by clients who are interested in reaching their customers and targets through email marketing, but they aren’t sure how to get started. The very first thing you must do to engage in email marketing is build your target list. It’s best to build your list organically…
Just about every brick-and-mortar shop or restaurant has a customer reward program these days. Loyal customers receive points during each visit, ultimately earning a reward or discount of some sort. I recall card-based loyalty programs dating back to the early 90s when I worked for a retail bookstore at the…
We are honored to have been a part of a milestone celebration and event for our client, Terrell Municipal Airport. Recently the airport held the 9th Annual Flights of Our Fathers Air Show & Fly-In, and what a grand event it was! This is our fourth year working with Terrell…
As we noted in a previous post, email marketing isn’t dead. Whether it’s through a newsletter or direct sales pitches, email is still an effective way to engage with customers and prospects. But some of our new clients who want to step up their email marketing efforts aren’t quite sure…
With the prominence of marketing via social media, some think that email marketing, such as email newsletters, is no longer an effective tool for growing business. We disagree. As long as you have a strong content marketing strategy, email marketing can still be very effective. And you can get even…
Email marketing is an effective and powerful tool to build your relationship with existing clients and generate new business. If you’ve decided you want to get started in email marketing, an important first step is to is selecting a provider that fits your business needs. There are several things to…
