Five Tips for Overcoming the Cobbler’s Children Syndrome

Tuesday, February 26th, 2019

At MPD we often joke that we suffer from Cobbler’s Children Syndrome. I’m sure you’re familiar with the old tale about the Cobbler who was so busy making shoes for his customers that his own children went without. Similarly, we at MPD specialize in helping businesses grow through strategic marketing…

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Awards Season is Here: Are You in the Running?

Tuesday, February 19th, 2019

While we love to watch entertainers get decked out and vie for coveted honors like a Golden Globe, Grammy or Oscar, helping our clients win business awards is much more fun for us. If you’ve never considered awards as part of your brand awareness and marketing strategy, this is the…

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Converting Desktop Users into App Downloaders

Monday, January 14th, 2019

How innovative code connects the dots to turn leads to customers. In 2018, 52.2% of all worldwide online traffic was generated through mobile phones, up from 50.3% the previous year (Statista, 2018), and according to Campaign Monitor, about 53% of emails are opened on mobile devices. Today’s marketers must adjust…

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Why B2B Businesses Should Consider LinkedIn Advertising

Wednesday, February 28th, 2018

Why B2B Businesses Should Consider LinkedIn Advertising graphic

Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers with affordable alternatives to reach targets. In this blog, we’ll discuss one such digital…

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Latest Facebook Update Means Page Managers Need to Reevaluate their Strategy

Tuesday, January 16th, 2018

Facebook Page screen capture showing "See First" in menu

Is it the end of the [Facebook business Page] world as we know it? Well, it may not be the end, but business Page managers are going to have to up their game if they want their content to be seen according to a news announcement from Facebook last week….

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Helpful, Free Resources for Small Business and Nonprofit Marketing

Tuesday, October 31st, 2017

For small businesses and nonprofit organizations, free online tools and programs can be lifesavers for producing efficient and quality marketing. Most small enterprises have limited funds for paid software solutions, yet still have marketing needs to be met to woo customers, donors, volunteers, partners, and the like. Happily, this blog…

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Vonlane Keeps Giving Texas Travelers What They Want

Friday, September 29th, 2017

We knew he was onto something. When Alex Danza came to us in 2014 to help with Vonlane’s business launch, we were so excited about his innovative concept and mission to change the way Texans travel. It didn’t take long for Vonlane’s luxury motor coach service to catch on, and…

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Awe & Disgust, Creativity & Planning: Event tackles if we can really LIVE and PAY for the life we want

Wednesday, September 20th, 2017

We were honored to have the opportunity to participate in planning and promoting an event hosted by our client, Brennan Financial Services, at the Communities Foundation of Texas (CFT) office yesterday. The luncheon, Money + Mindset: Creating a happier future by aligning your values and finances, featured Debra Brennan Tagg…

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Transforming a Tepid Boilerplate

Wednesday, July 19th, 2017

Unfortunately a boilerplate becomes an afterthought for many organizations. Too often a boilerplate is regarded as just a basic company description that gets tacked onto the end of a news release, stuck into the introduction of a proposal, or sent along when you’re sponsoring an event. But consider who is reading…

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Adding Holiday Hours to Your Google My Business Listing

Wednesday, June 28th, 2017

If you haven’t already claimed and optimized your Google My Business listing, you should. Claiming your local listing can help with search engine optimization, but it also provides very important information to your customers. Scores of people (and your customers and prospects) regularly rely on Google listings to provide phone…

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