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Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers

Is it the end of the [Facebook business Page] world as we know it? Well, it may not be the end, but business Page managers are going to have to up their game if they want their content to be seen according to a news announcement from Facebook last week. What’s happening and why?

For small businesses and nonprofit organizations, free online tools and programs can be lifesavers for producing efficient and quality marketing. Most small enterprises have limited funds for paid software solutions, yet still have marketing needs to be met to woo customers,

We knew he was onto something. When Alex Danza came to us in 2014 to help with Vonlane’s business launch, we were so excited about his innovative concept and mission to change the way Texans travel. It didn’t take long for Vonlane’s luxury motor coach service to catch on, and in

We were honored to have the opportunity to participate in planning and promoting an event hosted by our client, Brennan Financial Services, at the Communities Foundation of Texas (CFT) office yesterday. The luncheon, Money + Mindset: Creating a happier future by aligning your

Unfortunately a boilerplate becomes an afterthought for many organizations. Too often a boilerplate is regarded as just a basic company description that gets tacked onto the end of a news release, stuck into the introduction of a proposal, or sent along when you’re sponsoring an

If you haven’t already claimed and optimized your Google My Business listing, you should. Claiming your local listing can help with search engine optimization, but it also provides very important information to your customers. Scores of people (and your customers and prospects)

So, Monday evening I had an ultimate fan-girl moment: I attended the Grow With Purpose event that featured Bo Burlingham. Yes, that Bo Burlingham – the rock star small business writer of Inc. and Forbes fame as well as five books. I’ve been a voracious reader of his articles for

We are often approached by clients who are interested in reaching their customers and targets through email marketing, but they aren’t sure how to get started. The very first thing you must do to engage in email marketing is build your target list. It’s best to build your list

As a marketing and communications firm, our team members collaborate on a variety of projects on a daily basis: PR, rebranding, web design and development, and email marketing to name just a few. Some of our team members work remotely, so it’s crucial that we have a web-based