Why B2B Businesses Should Consider LinkedIn Advertising

Wednesday, February 28th, 2018

Why B2B Businesses Should Consider LinkedIn Advertising graphic

Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers with affordable alternatives to reach targets. In this blog, we’ll discuss one such digital…

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Latest Facebook Update Means Page Managers Need to Reevaluate their Strategy

Tuesday, January 16th, 2018

Facebook Page screen capture showing "See First" in menu

Is it the end of the [Facebook business Page] world as we know it? Well, it may not be the end, but business Page managers are going to have to up their game if they want their content to be seen according to a news announcement from Facebook last week….

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Setting up a YouTube Channel: Why and How

Wednesday, August 30th, 2017

Is your company using video as a marketing tool?  Many businesses are now leveraging the power of video content, whether promoting products and services, sharing client testimonials, or providing how-to videos for customers. The possibilities are endless, and it’s easier than ever to record and share video content. For clients…

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Does This Post Make My Personality Look Big?

Tuesday, April 18th, 2017

Social media platforms create a space for marketers to craft a personality for their companies that will be shared with the public directly and personally. There is wisdom to be gained by observing the unique personalities of a few of the giants in the realm of social media. Here are…

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Try This on for Size: A Tip Sheet for Social Media Images

Friday, March 24th, 2017

UPDATED JULY 26, 2017: Due to social media platforms changing their image requirements frequently, we recommend checking the FAQ pages linked below for the latest sizing updates. All sizes are measured in pixels unless noted otherwise. Facebook Twitter LinkedIn Instagram Google+ YouTube Pinterest   Finding or creating the right profile…

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Websites That Free You From the Hassle of Social Media Graphics

Thursday, March 9th, 2017

Graphics – or images – play an undeniably important role in today’s social media marketing. However, many marketers don’t have the time or the budget to spend on purchasing or creating sophisticated graphics. Thankfully, there are websites out there that are sympathetic to our plight. We’ve discovered four useful resources…

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Celebrating 75 Years of Aviation History; Sharing Event Planning Tips & Tricks

Wednesday, October 5th, 2016

We are honored to have been a part of a milestone celebration and event for our client, Terrell Municipal Airport. Recently the airport held the 9th Annual Flights of Our Fathers Air Show & Fly-In, and what a grand event it was! This is our fourth year working with Terrell…

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Facebook Updates that Impact Business Users… and why you should try Facebook Advertising

Thursday, August 18th, 2016

Facebook is at it again. The most recent updates have a significant impact on brands that use Facebook as a marketing tool. If you have a Facebook Page for your business, you’ll immediately notice a different layout when accessing on your desktop, including: The profile pic no longer overlaps the…

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How to Use the 80/20 Rule for Your Twitter Strategy

Thursday, July 28th, 2016

Recently, I was collaborating with a client to support her Twitter content plans. Her goal was to streamline how to find, create, and curate great content to share with her followers that was the right blend of thought leadership and company promotion. Well that old 80/20 Rule we all know…

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8 Tips for Novice Facebook Live Video Users

Tuesday, July 19th, 2016

I recently tried out Facebook Live Video. There are lots of potentially good opportunities for using live video in marketing. In my particular case, I was attending a client event and wanted to generate interest and excitement. As most first-time ventures go, it was a learning experience. Here are my…

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