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// Social Media
FEB
28
2018
Why B2B Businesses Should Consider LinkedIn Advertising graphic

Why B2B Businesses Should Consider LinkedIn Advertising

Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers
JAN
16
2018
Facebook Page screen capture showing

Latest Facebook Update Means Page Managers Need to Reevaluate their Strategy

Is it the end of the [Facebook business Page] world as we know it? Well, it may not be the end, but business Page managers are going to have to up their game if they want their content to be seen according to a news announcement from Facebook last week. What’s happening and why?
AUG
30
2017

Setting up a YouTube Channel: Why and How

Is your company using video as a marketing tool?  Many businesses are now leveraging the power of video content, whether promoting products and services, sharing client testimonials, or providing how-to videos for customers. The possibilities are endless, and it’s easier than
APR
18
2017

Does This Post Make My Personality Look Big?

Social media platforms create a space for marketers to craft a personality for their companies that will be shared with the public directly and personally. There is wisdom to be gained by observing the unique personalities of a few of the giants in the realm of social media. Here
MAR
24
2017

Try This on for Size: A Tip Sheet for Social Media Images

UPDATED JULY 26, 2017: Due to social media platforms changing their image requirements frequently, we recommend checking the FAQ pages linked below for the latest sizing updates. All sizes are measured in pixels unless noted otherwise. Facebook Twitter LinkedIn Instagram Google+
MAR
09
2017

Websites That Free You From the Hassle of Social Media Graphics

Graphics – or images – play an undeniably important role in today’s social media marketing. However, many marketers don’t have the time or the budget to spend on purchasing or creating sophisticated graphics. Thankfully, there are websites out there that are sympathetic to our
OCT
05
2016

Celebrating 75 Years of Aviation History; Sharing Event Planning Tips & Tricks

We are honored to have been a part of a milestone celebration and event for our client, Terrell Municipal Airport. Recently the airport held the 9th Annual Flights of Our Fathers Air Show & Fly-In, and what a grand event it was! This is our fourth year working with Terrell
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AUG
18
2016

Facebook Updates that Impact Business Users… and why you should try Facebook Advertising

Facebook is at it again. The most recent updates have a significant impact on brands that use Facebook as a marketing tool. If you have a Facebook Page for your business, you’ll immediately notice a different layout when accessing on your desktop, including: The profile pic no
JUL
28
2016

How to Use the 80/20 Rule for Your Twitter Strategy

Recently, I was collaborating with a client to support her Twitter content plans. Her goal was to streamline how to find, create, and curate great content to share with her followers that was the right blend of thought leadership and company promotion. Well that old 80/20 Rule we
JUL
19
2016

8 Tips for Novice Facebook Live Video Users

I recently tried out Facebook Live Video. There are lots of potentially good opportunities for using live video in marketing. In my particular case, I was attending a client event and wanted to generate interest and excitement. As most first-time ventures go, it was a learning
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