Top Must Haves for a Successful Business Website

Wednesday, August 21st, 2019

Maybe the goal of your business is to do good for others or generate sales leads. Or perhaps your company just wants to make money via online sales. And lots of it. Whatever the reason, one thing is certain: if your company’s website is lacking some key components, you aren’t…

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Crisis Communication: Do You Have a Plan?

Wednesday, August 7th, 2019

Your business probably has a disaster recovery plan in place for your IT network—in the event of a power outage or natural disaster there is a documented process for preserving your data and getting your team up and running fast. But what if something else dramatic and unexpected happens to…

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The Art (and Formula) for Thank You Notes

Tuesday, July 23rd, 2019

Recently I received a thank you note from a high school graduate which I couldn’t help but share on social media. It seems my network quickly grasped the problem at hand…see the picture for yourself. While I’m thrilled this individual knew enough to send a thank you note (sadly, many…

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How Social Media Has Changed Public Relations: 27 Tips to Build Reporter Relationships and Raise Brand Awareness

Tuesday, July 2nd, 2019

Last week I had the honor of serving as the public relations and marketing agency voice on a panel discussion titled: How Social Media Has Changed Public Relations. The event, hosted by Social Media Breakfast Dallas, included two fabulous local journalists Dom Difurio of The Dallas Morning News and Eline…

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Does Your Story Come to Life on the Digital Stage? Or, Is Your LinkedIn Profile Past Its Prime?

Wednesday, May 15th, 2019

Executives understand the power of connections and building relationships to win business and grow their company. It’s why successful CEOs, owners and executives invest time to visit customers, attend conferences and get involved in local events. These in-person, face-to-face meetings are the hallmark of successful business leaders since the dawn…

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Maintaining Control of Your Social Media Profiles: A Guide for Small Business Owners

Thursday, April 25th, 2019

Maintaining Control of Your Social Media Profiles - Blog Feature image

If you’re a small business owner with a company social media presence, chances are you have a designated team member who manages those profiles—handling the posting, shares, follows, etc. Or, if there isn’t a team member with the time or skill set to manage your social media, perhaps you outsource…

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Stories Worth Sharing: The Making of a Video Testimonial

Tuesday, April 16th, 2019

In a recent blog, our video whiz-in-residence Chris Kelley shared some guidelines on harnessing the power of video. Today we’ll take a look at one of the most common and effective ways we help clients leverage video: testimonials. You can talk about your company and its strengths all day, but…

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Harnessing the Power of Professional Video

Monday, March 18th, 2019

At MPD Ventures, we help you get your story told. We accomplish this through traditional media outlets—newspapers, magazines, and local news stations, through social media, and through other proven and optimized marketing strategies. And we help you tell your stories through multiple media formats—including highly influential and polished professional video….

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Marketing Lessons from Super Bowl Sunday

Monday, February 4th, 2019

Even though my hometown team won, in some ways this year’s Super Bowl felt a bit less than stellar.  Maybe it was the dismal lack of scoring, or perhaps the halftime festivities that featured way too much of Adam Levine’s bare torso. But let’s look for the positives!  Here are…

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Why B2B Businesses Should Consider LinkedIn Advertising

Wednesday, February 28th, 2018

Why B2B Businesses Should Consider LinkedIn Advertising graphic

Business-to-Business (B2B) marketers are constantly looking for the best ways to reach their audiences. Conventional methods such as direct mail, print advertising, tradeshow exhibits, and event sponsorships can sometimes be costly. However, digital advertising presents marketers with affordable alternatives to reach targets. In this blog, we’ll discuss one such digital…

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