Mastering the Art of Storytelling

Tuesday, July 3rd, 2018

What’s your story? Why do you exist? Why are you here? Why are you better than AND different from every other option that exists? And, can AND DO your employees, partners, and clients tell the same story? ♦ ♦ ♦ ♦ ♦  Last week I had the privilege to do one of my favorite things:…

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Uncover & Share Your Story: The value of a key message workshop

Monday, October 16th, 2017

I met with Paige recently to discuss our social media marketing approach. I asked questions like how do we want to portray our brand? How often should we post? What kind of content should we post? And so on. The answer to many of these questions boiled down to who…

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Setting up a YouTube Channel: Why and How

Wednesday, August 30th, 2017

Is your company using video as a marketing tool?  Many businesses are now leveraging the power of video content, whether promoting products and services, sharing client testimonials, or providing how-to videos for customers. The possibilities are endless, and it’s easier than ever to record and share video content. For clients…

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Transforming a Tepid Boilerplate

Wednesday, July 19th, 2017

Unfortunately a boilerplate becomes an afterthought for many organizations. Too often a boilerplate is regarded as just a basic company description that gets tacked onto the end of a news release, stuck into the introduction of a proposal, or sent along when you’re sponsoring an event. But consider who is reading…

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Does This Post Make My Personality Look Big?

Tuesday, April 18th, 2017

Social media platforms create a space for marketers to craft a personality for their companies that will be shared with the public directly and personally. There is wisdom to be gained by observing the unique personalities of a few of the giants in the realm of social media. Here are…

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Increase Customer Visits With FiveStars Customer Reward Program

Thursday, March 2nd, 2017

Just about every brick-and-mortar shop or restaurant has a customer reward program these days. Loyal customers receive points during each visit, ultimately earning a reward or discount of some sort. I recall card-based loyalty programs dating back to the early 90s when I worked for a retail bookstore at the…

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Why You Should Claim & Update Your Google My Business Listing

Thursday, January 19th, 2017

In today’s digital world, people often turn to Google to find information for local businesses, whether it’s a phone number, website, or hours of operation. If you’re a business owner, certainly you want to be sure you can easily be found. But it’s equally important to be sure your information…

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Facebook Updates that Impact Business Users… and why you should try Facebook Advertising

Thursday, August 18th, 2016

Facebook is at it again. The most recent updates have a significant impact on brands that use Facebook as a marketing tool. If you have a Facebook Page for your business, you’ll immediately notice a different layout when accessing on your desktop, including: The profile pic no longer overlaps the…

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Welcome to Texas! CycleBar Flower Mound Debuts with Immersive Cycle Theatre

Friday, February 19th, 2016

Our clients continue to amaze us with their ability to blaze new business trails.  Most recently we’ve had the pleasure of launching CycleBar Flower Mound, a premium indoor cycling facility. Local entrepreneurs James Moller and Shelby and Katherine Faubion are behind CycleBar Flower Mound. They wanted to bring a new, fun way…

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Extend your brand with custom postage stamps

Friday, December 11th, 2015

In our digital marketing, email and evite world of today, a direct mail piece often stands out and sets your company and message apart. To up the polish and wow-factor, consider ordering custom postage stamps with your unique design. It’s a great way to grab the recipient’s attention and provides…

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