Google Analytics 4 : Why and How to Make the Transition

Google Analytics 4: Are You Ready

I’m sure you heard the rumblings of migrating to Google Analytics 4 (or GA4), an entirely new platform purposely built to provide more granular data focused on customer and user experience. The countdown is on! Google’s Universal Analytics will stop recording new data July 1, 2023, and historical data will…

Read More


Surveys as a Marketing Tool

Whether you are trying to reach prospects or get a handle on your existing customers before launching a new marketing initiative, online surveys are a great tool to gather the information you need to make informed decisions. There are a variety of different types of surveys that may benefit your…

Read More