Businesses develop and use taglines to build their brands and share their compelling difference or value…be it a promise, philosophy, mission, benefit, personality or culture. When clients embark on a rebrand, we inevitably tackle tagline creation – and with much glee. Below are three crucial phases we use to develop…
A client recently asked how to leverage their public relations (PR) wins beyond that one time appearance. An excellent question and something we talk about as giving our work “legs”. The goal of your PR effort is to help showcase your company or spokesperson as a thought leader and expert….
