Written by Paige Dawson
You’ve seen it—and probably admired it—those business owners, developers and sales folks who make the sales process appear effortless, fun, engaging. They build rapport, connect on an individual level, exude energy and inspire trust—and they don’t have a scripted sales pitch. It’s so smooth that you don’t realize you’re being “sold to,” or at least you don’t mind it.
Some are natural sales savants with an innate knack for the game of selling. Most though have honed their process and style and put in the practice to look effortless. Luckily for us (and our readers) our client Gina Trimarco shares a process to help those of us in the latter category.
So, first things first…who is this Gina person? Simply put: She’s a mosquito on Red Bull driving a turbo-charged bulldozer. She is a sales trainer, improv comic, motivational speaker and podcaster. Her two podcast shows are my constant companions for drive time: The Pivotal Leader (leadership focus) and Women Your Mother Warned You About (sales focus).
When she was in town recently, we held a pop-up sales chat for our clients and friends. And, with her blessing, we’re sharing our best take away points you can implement in your business and life today…granted, it’s not as engaging or funny as being in the session itself.
Admit it…you’ve been worn down by a child before in his/her quest for a toy, an ice cream, 30 more minutes to stay up, etc., etc. Sure, their skills are raw and overly exaggerated at age 6, but as they progress, they get savvier in the sell by their teenage years.
Fast forward to our adult years and most of us have lost or forgotten those traits that served us well as children. Worse, many of us have a fear of rejection, PowerPoint security blankets, boring sales scripts, or ack…already-know-what-you-need-itis. Let’s quickly review the basics that make kids the best salespeople and how to harness their qualities:
It’s time for us to find our inner child and add these traits to our daily communications again. Yes, we’re talking about business sales but the techniques work with volunteer efforts, family and friends as well.
As part of every workshop, Gina has the attendees participate in a host of interactive experiences – all designed to get us out of our comfort zone and exercise our brains to better listen and respond in the moment. You wouldn’t run a marathon without training, so similarly, we must flex our skills to retrain our brain. A few of my favorite exercises include:
Oh, it’s uncomfortable for sure but that’s how we grow—and it’s guaranteed to get you and your team laughing too. We’ve started using some of these exercises before a work brainstorm session to loosen up and enable creativity. (Personally, I also use the weekly Women Your Mother Warned You About podcast to spark my energy.)
If you’d love to improve your sales game and have fun again, please do reach out to Gina directly and see where the conversation goes. We’ve brought her into client sales meetings and teambuilding with fabulous feedback. Here’s to a great Q2!